March 17, 2021
Doing beats stewing
~ Arnold Glasow
Forget the rear-view mirror, I want a mirror that lets me prepare for the upcoming traffic. NACHA warned us in 2018 that March 19, 2021 would be upon us sooner than expected and here we are, ladies and gentlemen . . . gooo time! NACHA Rule – – Businesses that originate online ACH debits must include account validation as part of a commercially reasonable system for fraud detection. Since NACHA, the governing body of electronic payments, represents over 10,000 financial institutions the effect will be far-reaching.
This rule change is designed for businesses who debit funds via ACH for online orders so that merchants and their online customers are better protected from fraudulent ACH transactions. Account validation is a process that verifies that the account submitted for the ACH purchase of goods/services is valid and belongs to the customer. This rule does not impact credit or debit card payments, just ACH payments.
Shawn Princell, CEO of RIBBIT and advisor to the NACHA board, says, the new rule forces a disruption to existing processes which provides a great opportunity to improve the user experience. Account validation shouldn’t be implemented just for compliance reasons. Many solutions provide value by mitigating risk such as: NSF/unauthorized, account takeover, and consumer affordability of payments. One flavor rarely fits every customer so make sure when you implement a solution that you have options.
As fraud increased around WEB based ACH payments, NACHA realized that many originators were not using a “commercially reasonable fraudulent transaction detection system”. As a protection against fraudulent payments, NACHA decided to regulate the originators at the source of the payment trail. Early detection before ACH debits are sent to the banks saves posting errors to consumer’s bank accounts. It’s a win-win for everyone involved.
Although the rule goes into effect in March 2021, NACHA has announced they will not be enforcing the rule until 2022. This provides businesses with additional time to find the right partners to secure compliance and improve their payment ecosystem. RIBBIT has engineered an encompassing risk formula that combines bank and payment intelligence with thousands of consumer attributes painting a broader and fairer picture of a consumer’s financial footprint.
Noncompliance of the new NACHA rule results in warnings followed by fines up to $500K per month until a resolution is made, and worst-case scenario is suspension of originating entries. Bottom line make it happen!
Failure is not fatal, but failure to change might be ~ John Wooden
Have you ever noticed how some criticism can play havoc with your hearing and scrambles your brain? Words are suddenly hard to decipher and the ego is instantly drawing up offensive plays to counter act the severe disapproval. It becomes almost impossible to achieve a workable solution when one party is on the attack while the other is strategizing a bloody coup d’état.
Be curious always! For knowledge will not acquire you; you must acquire it ~ anonymous
Come on, don’t judge me based on a few of my personal traits, it’s just not fair, rather look at the whole me, then decide if I am worthy. And if you are evaluating my credit worthiness, impacting the rest of my life, the analysis better be meticulous, expansive, insightful, and timely.
A little knowledge that acts is worth infinitely more than much knowledge that is idle – Kahlil Gibran
Open banking just got a giant goose from the President of the United States. In an executive order, President Biden strongly suggested that the Consumer Financial Protection Bureau (CFPB) endorses guidelines forcing banks to loosen their grip on consumers’ bank data. Time for banks to “give it up” to the actual account owners so they can download their banking information and share it with other banks and 3rd party service providers. Wow, this is big!