October 19, 2021
When you know a thing, to hold that you know it and when you do not know a thing, to allow that you do not know it: this is knowledge ~ Confucius
Maneuvering through a maze often reflects the highs and lows of daily life, sometimes ending with a treat, other times a blocked pathway. Borrowing money or making purchases on credit may feel like crawling through a maze, but the good news is the barriers are coming down. The lending industry is reinventing itself in the aftermath of Covid, where mobile shopping surged, credit scores became unreliable, and creative opportunities for new lending entrants emerged.
Banks and credit unions provide financial products to most of America, however, the pandemic revealed insights about disparities in the American culture. None became more apparent than the alarming gap in the lending space, ignoring the underserved population and mistakenly turning down an additional segment of capable borrowers due to incorrect data. According to a 2021 survey by Lendingtree, “7% of U.S. households are unbanked, opening doors to a modern-day market of new lenders.” Allie Johnson’s article Denied: Too Many Americans Have Been Getting Turned Down for Credit in 2020, quotes a poll by Bankrate saying that “21 percent of U.S. consumers have had an application for credit rejected in the middle of the coronavirus pandemic because a credit card company, lender or landlord deemed their credit score too low.”
Today’s smart, tech-savvy lenders are recognizing and utilizing the robust knowledge of the unencumbered, data providers to assess risk and open doors to more borrowers. Unlike banks and their complex infrastructure, the modern-day data providers create relevant, innovative, custom-made products quickly and without legacy constraints. The providers and their data scientists have discovered the power of diverse data, how to manage and analyze it to reveal consumer spending attributes and financial behavior. Examining vast data points creates more lending opportunities for those borrowers who were never considered eligible due to the myopic credit scores.
There is always a leader in every industry, often it is not the biggest kid on the block, rather the one that has the more intelligent, futuristic team who embraces a smarter stash of software, tools, and understanding of artificial intelligence. Stage right, RIBBIT.ai, empowering lenders and liberating borrowers with revolutionary credit measurement tools. RIBBIT’s revolutionary analysis of diverse bank data paints a landscape picture of a consumer’s ability-to-pay rather than a limited snapshot. RIBBIT’s behavioral analytics harness the predictive power of open banking and payment data to deliver insights on 99% of consumer bank accounts.
The days of accepting credit bureau scores at face value are over. RIBBIT dissects massive amounts of consumer attributes and breaks them down into personal insights. RIBBIT’s data scientists use their lending expertise to recognize and examine patterns, trends, progress, strengths, difficulties, and vulnerabilities in a consumer’s financial behavior. Targeted algorithms and manipulated artificial intelligence provide lenders with intimate and penetrating behavioral indexes based on a scale of 1-10. RIBBIT’s crucial information clarifies risk, influences lending decisions, and demonstrates how more consumers can afford goods and services.
Stay tuned . . .
OXFORD, Ohio, April 12, 2022 /PRNewswire/ — Today, RIBBIT Inc. announced the appointment of Greg Rable to the RIBBIT Board of Directors. As the former Founder/CEO of FactorTrust, since acquired by TransUnion in 2017, Greg brings over 25 years of management and strategy experience, combined with a history of building successful fintech and alternative data businesses for the consumer finance space. In his role, Mr. Rable is helping guide the RIBBIT leadership team and promote the growth of bank behavior data as a powerful and necessary predictive data solution.
Financial inclusion matters not only because it promotes growth, but because it helps ensure prosperity ~ Sri Mulyani Indrawati
How arbitrary are the words ‘financial inclusion’; who’s in, who’s out and why is it so unfair? If a consumer is ‘in,’ there are financial opportunities for building a better life. If a person is ‘out,’ good luck with climbing out of a deep money pit. Today’s financial institutions think they are building a more inclusive process. However, many are still using information reflective of historical bias so if it didn’t work then, it ‘ain’t gonna work now’.
When a man gives you a rose, what you see may not be what he intends~ Patrick Rothfuss
Assessing information is the foundation of most of life’s important decisions. Mistakes are made when the data is unavailable, unclear, inaccurate, insufficient, immaterial, or unjust. How many people have suffered throughout history by poor decision-making? Like it or not, today’s world is data driven, hopefully an information mecca for making insightful, educated, proven and unbiased decisions. However, data is just that, information on a page, it becomes meaningful only when it is wisely analyzed and interpreted.